Tour Posters/Album adverts

I have decided that one of my ancillary pieces will be a poster to promote a tour or to promote an album. The poster is required to be a double page spread so A3 dimensions (420 x 297 mm) will be the template I will use in Photoshop. In order to ensure that there is sufficient margin spacing and that words do not blend into the crease between pages I will use the template found here as a background layer, working with text and photos on layers on top of it.To successfully create a magazine poster I thought it would be best to brainstorm some ideas and examine existing products to identify any tropes/trends/conventions.

Tour Poster Examples:

Tour posters seem to have a few items in common, firstly they all feature the artist heavily. Usually this is through a picture, however some above feature just the artists name in large font. Secondly, All of the posters above also feature a tour name, even if it is a simple as the north american tour, I'd speculate on this being a sales mechanism to herald the unique nature of these performances. Thirdly and perhaps most importantly all these posters have a unique distinct visual style. This can stem from the design of an album as in Bon Jovi's case, the tour poster reflects the album cover pictured here or it can be intertextual like oasis pop-art reference or it can be a simple colour alteration such as Jars of Clay's sepia effect for their shelter tour poster.

Album Release Examples:

Album release posters were harder to find and I think this is logical. To publicize an album or single an artist has to already have had success or be guaranteed successful sales. Consequently, album release posters seem to largely center around second or third albums. Of course there are examples of debut album posters around however in today's modern music industry posters are rarely used. Instead we see promotion on music websites or services like Itunes and especially around peak buying times ( Christmas ,Valentines and Mother's day)  TV adverts for albums. A good example of how the music industry has changed in regards to advertising is VEVO. VEVO is a video sharing company that has the licensing of EMI,Sony Music Entertainment and Universal sharing their artist's videos and selling merchandise. Consequently for official videos on Youtube the VEVO service has a monopoly and in order to fund its dominance VEVO advertises new releases on all its videos. Consequently the record companies are directly targeting those interested in music videos at a lower cost then a printed campaign. Therefore printed album release and single release posters have become a luxury , illustrated by the dates of some of the releases on the posters. However, this does not mean that I cannot use them as an ancillary product. Targeting specific consumers using a magazine is still common and consequently using a poster in CCM magazine may actually be more effective method of transmitting news about my star, as the genre is still very niche and therefore targeting the grassroots seems more logical then targeting the whole music crowd which is costly.