Applying Goodwins's theory

Goodwins conventions can be applied to numerous music videos in the traditional pop/rock/RnB and Hip-hop genres and to a lesser extent they can be applied to my chosen genre of christian music. One clear instance in a rock video where these conventions can be applied is Bon Jovi's 'It's my Life'

1) That there is voyeurism in the frequent shots to of female audience members

2) There are intertextual references when there is a homage to Elvis and also with the filmic shooting of the video. The narrative could have been taken straight from an action film.

3) There are frequent closeups of the artist, both Jon Bon Jovi the lead singer and the rest of the band are shown frequently

4) All of the above features also help to build the genre characteristics. The genre is rock and there are frequent shots of guitars and screaming fans to tell you that this is not a RnB or Hip-hop video.

5) There are matches between the music and visuals straight from the offset with the opening piano and guitar riffs being shown is extreme closeup.

6) There is relationships between the lyrics and the visuals when we see closeups of the band singing as the music plays. This gives the feel of live performance which is a genre characteristic of rock.