This is an idea proposed by Dyer stating that 'stars' are built up, false images. These images could circulate around particular clothes i.e Will.i.am and Lady Gaga or an accessory i.e Bono's sunglasses.
'A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]). '
Information paraphrased from :
www.mediaknowall.com/as_alevel/Music/music.php?pageID=popstar
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